Your athlete content
deserves a permanent home.
Eden is the only platform built exclusively for professional athletes. Brands get a dedicated feed, filtered by industry, in front of an audience that paid to be there.
Most platforms put everyone in the same room competing for the same attention. Eden is built around a single context — professional athletes. That means a more relevant experience for fans, a more premium environment for brands, and a platform athletes can actually call their own.
Two feeds. One platform.
Eden operates two distinct feed types. Brands and athletes each have their own dedicated presence — organized, discoverable, and separate from the noise.
Athlete Feeds — Filtered by Sport
Verified professional athletes create and monetize their own content independently through the Icons Program. Subscribers follow athletes across ~30 sports.
Icons Program →Brand Feeds — Filtered by Industry
Brands get a verified profile on Eden, categorized by industry. Their exclusive content and embedded subscriber deals live permanently in their own feed — separate from social, discoverable on Eden.
Developer API →Preview everywhere.
Full story on Eden.
Brands run their existing campaigns as usual. Eden becomes the exclusive, permanent destination for the full experience.
Preview on Social
A short cut of the athlete content runs on the brand's social channels, explicitly driving traffic to Eden for the full version. Social becomes the trailer — Eden is the destination.
Full Cut — Exclusively on Eden
The complete asset — behind-the-scenes, extended cuts, original programming — lives permanently and exclusively on Eden under the brand's verified profile.
Exclusive Subscriber Deal
A subscriber-only offer — discount, VIP experience, early access — embedded directly inside the brand's Eden feed. Measurable, owned, and exclusive to Eden subscribers.
What it looks like in practice.
Any brand with existing athlete relationships and content can run a pilot on Eden. Here are two examples of how it works.
An airline posts a 30-second athlete campaign clip to Instagram. Caption: "Full behind-the-scenes edit + exclusive route deal on Eden." The extended film and a subscriber-only promotion live permanently in the airline's verified Eden feed — converting passive views into app downloads, an owned audience, and trackable bookings.
A sport organisation posts tournament highlights and athlete stories to social. Caption: "Full access + exclusive membership offer on Eden." The complete behind-the-scenes coverage and a subscriber-only ticket or membership deal live permanently in the organisation's verified Eden feed — filtered under Sport, surfacing directly to fans.
A different kind of environment.
The hypothesis is simple: content that lives permanently, in a distraction-free environment, in front of an audience that specifically paid for athlete content, should behave differently than content on open social.
| Vector | Open Social Platforms | The Eden Pilot Environment |
|---|---|---|
| Campaign Lifespan | Typically short — content cycles out within days | Hosted indefinitely on the brand's own feed |
| Audience Attention | Shared with millions of unrelated posts | A subscriber base that opted in specifically for athlete content |
| Brand Control | Limited — algorithm-dependent reach and placement | Full control over pricing, deal structure, and presentation |
| Competitive Noise | Extreme — surrounded by unrelated content | Distraction-free — your content in your feed |
Simple by design.
No new athlete contracts, no production logistics. Brands bring what they already have.
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Simple onboarding Brands publish existing content without renegotiating athlete contracts. Technical teams publish via an invite-only Developer API; content can also be added directly through the app.
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A dedicated profile on Eden Brands get a verified profile on the platform, separate from their social presence. Brand feeds are filtered by industry — just as athlete feeds are filtered by sport — so the brand's content surfaces within its category.
A free, low-risk pilot.
No cost, no long-term commitment. Test whether a premium, athlete-native environment with permanent content converts differently than open social. Apply to join the first cohort of brand partners on Eden.
Apply for a Free Pilot